If you’ve been in real estate for a while, you know how demanding the business can be. From juggling clients to managing marketing, contracts, and endless admin tasks, it can sometimes feel like you’re doing it all on your own. That’s where joining a team comes in. Even as an experienced agent, there are huge benefits to becoming part of a group that shares resources, knowledge, and support.
One of the biggest advantages of working on a team is access to shared resources. From marketing materials to office support and even leads, teams often provide infrastructure that can make your day-to-day work much smoother. Instead of spending hours trying to handle everything solo, you can focus more of your energy on what you do best—serving clients and closing deals.
Real estate can feel isolating, but joining a team changes that. You gain colleagues to brainstorm with, learn from, and lean on when challenges come up. Whether it’s navigating tricky negotiations or sharing strategies that worked in your market, having a built-in support system makes you stronger and more resilient as an agent.
As an established agent, you may already have a strong client base, but joining a team can help you expand even further. Teams often have brand recognition that boosts your credibility and exposure. Plus, working alongside other agents can open the door to mentorship opportunities (yes, even for seasoned pros) and new approaches that keep your business evolving.
Finally, let’s talk about balance. Running a solo business can sometimes mean long nights and working every weekend. On a team, responsibilities are often shared, which gives you more flexibility to take time off without worrying that your clients are left hanging. It’s a win-win: your clients get consistent service, and you get a little breathing room.
Joining a team doesn’t mean giving up your independence—it means gaining more tools, resources, and people to help you succeed. For established agents, it can be the next step that takes your business from successful to sustainable, while also giving you a chance to enjoy the rewards of your hard work.
There are a lot of reasons why the best in the business choose C21. We asked them to tell us in their own words why they chose to make our brand the home they trust for their business:
I just love the atmosphere and the people and I feel that people that work for CENTURY 21 they do have a passion for real estate. They’re in it for the long run for the most part. People come and go in this industry but I think there is some very strong loyalty to CENTURY 21 and me included.
— Lisa Mueller from CENTURY 21 Fusion in Saskatoon, Saskatchewan
I think if you say the word CENTURY 21, people know you’re in real estate. Doesn’t matter if you’re coming from the Middle East or Asia or Europe, they will know who CENTURY 21 is. So, I think that gives you an advantage immediately when you’re just trying to do an elevator pitch.
— Stephen Chow from CENTURY 21 Atria Realty Inc. Brokerage & CENTURY 21 Leading Edge Realty Inc. Brokerage in Richmond Hill, ON
For the first four months when I started my career, I started with a different brokerage in the city and was finding myself sort of lost in the chaos and what to do and was not finding like I had a foot on the ground. And I met someone from CENTURY 21 during a new member course, and they said, “you know what come over, see what were like. We offer all these tools and advantages to help you get started.” And I haven’t looked back since.
— Margaret Burt from CENTURY 21 Fusion in Saskatoon, SK
I wanted to be at one of the bigger brokerages. That was like the number one thing. So I actually did go and meet with every single one in central Alberta, which there were three that I sat down with, and it was just so clear to me after meeting with my brokers, Dale and Tara, it was I had actually said that I was going to go elsewhere, was actually getting signs made. And then I met with Dale and Tara and I was like, pump the brakes. I'm actually going to go with CENTURY 21 and haven't looked back.
— Alexis Glackin from CENTURY 21 Maximum in Red Deer, AB
I looked at a couple other brokerages, and I think the big thing for me was the nationwide reach and the worldwide reach. We have a lot of local brokerages where I'm at, and, it was just something that was different. And it's made a big difference in my career here because, just being able to provide that level of service for your clients, see if they're moving to Edmonton or moving to Nova Scotia. I can get an agent on the phone within an hour.
— Keenan Giles from CENTURY 21 Harbour Realty Ltd. in Nanaimo, BC
You can go and take a look at other brokerages around and they attract a very specific style of agent. And in the CENTURY 21 network, you’ve got high performers, people who are heavily involved in the community, people who want to be seen as professionals and taken as professionals. And I think that makes a huge difference and you don’t get that with all the other brokerages that are available across Canada.
— Rhiannon Foster from CENTURY 21 In Town Realty in Vancouver, BC
In real estate, your reputation is everything. While ads and social media can help you get noticed, one of the most powerful ways to grow your business is through referrals. A strong referral network not only brings you more clients but also helps you build trust, credibility, and a long-lasting career.
When a new client comes your way through a referral, you’re already starting the relationship on a solid foundation. Why? Because someone they know has vouched for you. That built-in trust makes it easier for clients to feel confident in your expertise and more comfortable working with you. Instead of having to prove yourself from scratch, you can jump straight into showing them how you can help.
Referrals aren’t just local—they can come from anywhere. People move for jobs, family, or lifestyle changes, and when they do, they often ask their current agent for recommendations in their new city. By having connections with agents across the country (or even internationally), you can tap into client opportunities that your own advertising might never reach. It’s a powerful way to grow your business and stand out in a competitive market.
Building a referral network takes time, but it pays off in more ways than one. As you grow your connections with other professionals, you’ll naturally position yourself as an expert in the industry. The more you show up, share knowledge, and support others, the more people will think of you when it’s time to send a client your way. And here’s the best part—referrals often lead to even more referrals, creating a cycle of trust and opportunity.
At the end of the day, real estate is a relationship business. Building a strong referral network helps you establish trust from the start, expand your reach beyond your local market, and grow your reputation as an industry expert. The sooner you start building those connections, the stronger your business foundation will be for years to come.
Learn more about how CENTURY 21 Canada helps you grow your referral network.
It’s no secret that to become a high-performing agent, you must be willing to put in constant work, and always hustle for that next lead. It can be rewarding – but also exhausting. More than 4 in 10 Canadians report feeling burnt out at their jobs, and the National Association of Realtors estimates that 80% of real estate agents may experience burnout at some point in their careers, with high-performing agents being the highest risk.
So many resources aimed at high-performing agents encourage the never-ending hustle and putting in long hours to find success. Real estate requires self-motivation, but burnout doesn’t have to be the price of success. Here are some tips, according to the National Association of Realtors:
If a good broker wants to retain their top performers, looking out for their mental health will keep them in the business longer and strengthen the broker-agent relationship. Alongside tools and tech, personal support will ensure your high-level agents feel heard and taken care of, and it will only help their output if they’re managing their work/life balance.
So what can a broker do to catch the signs of burnout early?
The team at CENTURY 21 Canada pride themselves on providing their brokers personal support, and they encourage the same in franchise offices. Todd Shyiak, CENTURY 21 Canada’s Executive Vice President has seen first-hand how much difference an involved broker can make in an agent’s career.
“The best retention tool in a broker’s pocket is the relationship they build with their agents. If a good broker can build a bond that allows them to open up when things get difficult, they’ll find those agents appreciate that level of care and concern, and they’re willing to stay with that brokerage through thick and thin because they know that’s where they’re cared for.”
Being successful in real estate isn’t an easy road, but it doesn’t have to be a lonely one. When you hit those bumps in the road and the pressure mounts, just knowing what’s happening is half the battle to getting back on your feet. The other half is asking for help – just because you feel alone, doesn’t mean you are.
Making a big career change is exciting—but let’s be honest, it’s also a little scary. If you’ve been thinking about moving into real estate, you’re not alone. Many people make the leap after years in another profession. The key is to understand why you want to make the switch, what to expect, and how to set yourself up for success.
Before you dive in, take some time to reflect. Maybe your current job doesn’t offer the flexibility you need, or you’re craving something more people-focused and rewarding.
Once you’ve pinpointed what’s missing, think through the logistics. Can you handle the financial transition? Since it takes time to build momentum in real estate, having savings set aside will help take the pressure off in the early months.
A real estate career offers a lot of flexibility. It can be an excellent option for parents juggling family schedules or professionals who want part-time work. Beyond flexibility, real estate allows you to shape your own business—whether that’s through marketing, client relationships, or specializing in certain types of properties. And if you’re someone who thrives on building connections, this is an industry where being good with people truly pays off.
Every province has its own rules when it comes to becoming licensed, so your first step is doing a little research. Look into the education requirements, fees, and timelines where you live. Many provinces offer online courses, while some have in-person training options. The sooner you start, the sooner you’ll know exactly what’s ahead.
It’s important to go in with realistic expectations. In the beginning, you’ll likely need to dip into savings to cover both personal expenses and startup costs. Real estate isn’t a standard 9-to-5 either—you’ll probably find yourself working evenings and weekends to accommodate clients. Building a strong business takes time, but the long-term payoff can be worth it.
Switching to real estate is a big decision, but it could be the fresh start you’re looking for. With some planning, realistic expectations, and a willingness to put in the work, you can create a career that’s flexible, fulfilling, and uniquely yours.
Starting out in real estate can feel overwhelming—you’re not just selling homes, you’re selling yourself. Building a personal brand early on can set you apart and help potential clients see you as the go-to person in your community. Here’s how to get started without overcomplicating things.
First things first: know who you’re talking to. Are most buyers in your area young professionals looking for condos, or families searching for their forever homes?
When you understand who your clients are, you can tailor your messaging to their specific needs. Anticipating what they want—whether it’s walkable neighborhoods, larger backyards, or quick access to transit—helps you present yourself as someone who truly gets it. That’s how you position yourself as an expert, even if you’re new to the industry.
Your brand should feel like you. Lean into your strengths and personality instead of trying to copy someone else’s style. Maybe you’re naturally funny, maybe you’re a great storyteller, or maybe you love crunching numbers and explaining the market in plain language.
Whatever it is, highlight it! When it comes to sharing your brand, pick the platforms you actually enjoy using. If you like short videos, TikTok or Instagram Reels might be your best bet. If you’re more of a writer, start with a blog or LinkedIn updates. Being authentic makes your brand much easier to sustain over the long term.
Consistency is where the magic happens. Whether it’s weekly social media posts, monthly newsletters, or video tours, show up regularly so people remember you. And don’t forget about your visuals—your headshot, color scheme, and overall style should look cohesive across your website, social channels, and print materials. That polished consistency helps build trust and makes your brand instantly recognizable.
Building a personal brand as a new agent isn’t about being everywhere at once—it’s about being intentional. Understand your audience, stay true to yourself, and keep showing up. Over time, your personal brand will grow into your most valuable asset, helping you attract the right clients and build lasting relationships.
If you’re considering a career in real estate, you need to be aware of the provincial guidelines in your area. Use our guide below to see what the process is across Canada:
To become a licenced REALTOR in BC, you’ll need to first register for BCFSA’s Applied Practice Course, then submit your licensing application. There will also be a criminal record check, language proficiency requirements and brokerage certification.
To get licenced in Alberta, you’ll need to meet their eligibility requirements, and then enroll and successfully complete your pre-licensing education with a recognized provider. A broker in your area might be able to recommend a provider that has worked best for themselves or their agents.
For registration in Saskatchewan, you must complete the education required by the Saskatchewan Real Estate Commission, provided by the UBC Sauder School of Business. Please note that the SRA does not provide this education themselves. Once your education is complete, you can register with the SRA by applying online. If your chosen brokerage is a member of the SRA, you will also need to join by completing a membership application form along with your broker.
In Manitoba, prospective agents must complete the required courses through the Manitoba Real Estate Association (MREA), which includes modules on fundamentals, practice courses, and exams. Once you’ve successfully completed your education, you’ll apply for licensing through the Manitoba Securities Commission. Be prepared to complete background checks and meet English language proficiency standards.
To become a real estate agent in Ontario, you must complete the Real Estate Salesperson Program delivered by Humber College on behalf of the Real Estate Council of Ontario (RECO). The process includes pre-registration courses, exams, and a mandatory simulation session. Once complete, you can register with RECO and begin trading in real estate under a registered brokerage.
In Quebec, aspiring brokers must first complete the required training program offered by an institution recognized by the Organisme d’autoréglementation du courtage immobilier du Québec (OACIQ). This includes academic coursework and passing the OACIQ certification exam. Fluency in French is essential, and applicants must meet additional requirements, including a background check.
Those looking to enter the real estate profession in New Brunswick must take the pre-licensing course through the New Brunswick Real Estate Association (NBREA). After passing the required exam, you must affiliate with a licensed brokerage and apply for your licence through the Financial and Consumer Services Commission (FCNB).
Nova Scotia requires you to complete the Salesperson Licensing Course offered by the Nova Scotia Association of REALTORS® (NSAR). Once you pass the exam, you can apply for your licence through the Nova Scotia Real Estate Commission. You must also be affiliated with a brokerage at the time of your application.
To get started in real estate in PEI, you’ll first need to take the required licensing course offered by the PEI Real Estate Association. After successfully passing the course and exam, you can apply for a licence through the provincial Office of the Superintendent of Real Estate. You must be employed by or contracted with a licensed brokerage.
In Newfoundland and Labrador, the licensing process is administered by Service NL. You’ll need to complete a recognized pre-licensing education course and pass an examination. Licensing also requires being affiliated with a licensed brokerage and undergoing a criminal record check.
Aspiring real estate professionals in Yukon must meet licensing requirements through the Yukon Government's Consumer Services branch. This includes completing approved education and training, and passing any required exams. You must also be employed by a licensed brokerage.
To become licensed in the Northwest Territories, you must submit your application through the Department of Justice – Consumer Affairs division. Pre-licensing education is required, and you must be associated with a brokerage licensed to operate in the territory. Criminal record checks and background screening are also required.
In Nunavut, real estate licensing falls under the jurisdiction of the Department of Justice. As licensing regulations and requirements may vary or evolve, prospective agents are encouraged to contact the department directly for the most up-to-date information on becoming a licensed real estate agent in the territory.
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Once you’re with a brokerage, it’s time to start your career! There’s a lot to do, so here’s a rough guide to what you might expect at the beginning of your career as an agent.
Note: Your real estate career is what you make it, and the timeline of your firsts could look very different! Just remember to check in with your broker regularly so that you never feel like you’re going through it alone.
Be honest, who get’s anything done on their first day? Get a feel for your new brokerage, know who in your office to go to with questions, and make sure you can get into your company email account!
As a C21 Canada agent, you’ll get regular emails from the CareerXpress program that will guide you through activities for your first month of real estate.
Get your feet wet with the new tools and technology at your fingertips! Even if you don’t have that many contacts to manage or any presentations to build out, the earlier you learn how to use these tools, the easier it will be to get the most out of them when you get into the full swing of client meetings and outreach. Customize your new C21 Website and make sure you’ve followed our guides to making it as SEO friendly as possible so that new clients can find you.
This is where your career becomes your own, but you’ll probably want to work out a schedule that works best for you and your lifestyle. Block out times for calling and following up with potential leads, and take advantage of the training your broker offers to get that first listing. You could also explore the C21 Canada training options available through our Path to Gold platform, which has a course specifically for new agents.
This is it! Rely on everything you’ve learned and don’t be afraid to ask for help. When you have a happy client, make sure you ask for a glowing review, and our Testimonial Tree platform will make displaying the praise as seamless as possible.
Maybe this will take a few years or maybe you’ll hit the ground running right out of the gate – whatever your path, when you get recognized for your work, take the time to celebrate it! Share the social media bricks that will be provided for you from our marketing team, and find out when an Awards Event will be in a city near you. You earned that award – you deserve to show it off!
So you’ve connected with a broker and you’re getting ready to meet them for the first time. Do you know what you’re going to ask them? Whether you’re new to the industry or have years under your belt, here are some pointers on what to ask your new broker to make sure their office is the right home for you:
The big question! It’s good to understand right off the bat what the franchise fee structure is so that you’re not hit by hidden expenses right off the bat.
Another core question – learn what percent of commission goes to the broker, and ask if they have a set split structure or if it graduates after some time with the brokerage.
The best brokers know that new agents need guidance and experienced agents always have room to improve their skills. Be sure to ask what training structures are in place to ensure that you’re properly supported at whatever skill level you’re at.
You need a lot as an agent! Make sure to ask what tools your prospective broker can offer you, and go over the basics like a CRM, a presentation builder and client outreach. Don’t forget to ask about what fees might be associated with all of these!
Real Estate allows for a lot of independence, but you might benefit from a brokerage that has set team meetings so that you get to know the people in your office. Ask about set team meetings, in-office minimums, and company events.